CIBC Study Shows 47% of Canadians Would Consider Using Mobile Payment


By: Jeff Stewart  |   November 3rd, 2012   |   Business, Mobile Apps, News, O Canada, Smartphones

The Canadian Imperial Bank of Commerce (CIBC) has recently issued a survey report which divulged that people across Canada are getting more accustomed to mobile banking. With the passage of time more and more Canadians are adapting to this technology and applyinh it into their daily banking activities.

 

According to the aforementioned study, nearly 36 percent of Canadians use mobile banking through their smartphones. This shows that the increasing usage of smartphones has aided in pushing their users towards mobile banking as well.

 

In addition to this, the CIBC survey report also depicted that a high fraction of smartphone users have also declared that they would ‘consider’ doing mobile payments through their devices. The percentage of those open to mobile payments is around 47 percent, who told that they would use mobile payment service by charging their credit cards knowing that the means of doing so were secure and convenient.

 

Explaining this fact, David Williamson of CIBC said that, “Canadians are embracing smartphones as part of their everyday life, and increasingly they are using these devices to stay connected to their finances through services like mobile banking and emerging options such as mobile payments. Having access to their bank accounts and credit cards through their mobile device gives Canadians a new level of convenience as part of their banking experience, and we see demand for these services continuing to grow.”

 

The results of the report were made by surveying 2,026 people in Canada between July 12 and July 22 of this year. This survey report was useful to the CIBC, who gained a great deal in knowing the demand for a mobile payment service. The bank is at the forefront of such technology in Canada, as indicated by its association with Rogers as the two firms launched a new mobile payment option nationally called “suretap”.

 

Simon Whitfield, an Olympic gold medalist  was chosen by CIBC and Rogers for this special occasion, as he had made the first mobile payment through “suretap” by using a Blackberry smartphone. The event and achievement was chalk full of Canadian love.

 

Source: Mobile Syrup

 

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