The Canadian Wireless Trade Show had a presentation by ComScore on September 13 which highlighted a lot of statistics and data about the mobile sector in Canada. The business analytics firms slide show made clear that the assumptions made by many industry observers and the Canadian Radio-television Telecommunications Commission (CRTC) were true. The overall Canadian mobile picture shows that a lot of users are switching over to smartphones, utilizing data on wireless networks and making less voice calls.
There were some differences between CRTC, Canadian Wireless Telecommunications Association (CWTA) and ComScore reports. For example, Comscore’s MobiLens data from June 2012 shows that there are 21,721,000 wireless subscribers aged 13 or above. There is a six million difference between that and the CRTC’s “Communications Monitoring Report” which stated that there were 27.4 million mobile subscribers by 2011. The difference is too big to ignore and no explanation has yet been provided as to why there is such a large gap.
ComScore’s other data seemed to be in line with other reports. In the presentation the analytics firm stated that 54% Canadian wireless subscribers used a smartphone and within this group the most popular manufacturer was Samsung with a 25% market share. Apple and LG stood in the second and third place with 17% each and Canadian manufacturer Research In Motion had 14% share. ComScore also broke down the numbers by wireless provider and stated that Apple iPhone 4 16GB was the most popular smartphone on the Rogers, Bell and TELUS networks.
The presentation also shed some light on the mobile Operating Systems by declaring Google’s Android as king with a 34% market share. Android had taken a significant jump of 19% from last year as Apple’s iOS stayed steady with a 32% market share. 45% of devices running Android were made by Samsung and 72% of the overall Android devices were the 2.2 or 2.3 version. RIM has been struggling globally and had the same luck in Canada as its numbers dropped to a 27% share of the smartphone OS market.
The numbers being presented at the conference are a few months behind and may not accurately reflect the state of affairs right now. There have been a number of releases of smartphones in the last couple of weeks and the overall picture may be slightly different by the end of the year.
Source: Mobile Syrup
Photo: Into Mobile
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