Access to social media has further shrunk the world and has helped people reach everything and everyone. Due to this quality of social media, several companies have prospered by exploiting the actual marketing potential of the medium. Contiki is also one of these companies that has done really well since it has explored the true potential of social media. Contiki is basically “a member of The Travel Corporation, a coagulation of 25 different travel companies from around the world,” according to TechVibes. On Thursday the company celebrated its success in social media by organising an event at Cibo restaurant of Vancouver and hailed the “#NoRegrets Adventure Challenge.”
According to TechVibes, “The campaign takes YouTube viewers on a tour around the world with their travel vloggers. In each video is a trivia question, which counts as an entry into a sweepstakes to win a three week European adventure tour for two.
Brad Ford has been the President of Contiki for three years as of March. With multiple piercings and a black-and-grey ensemble, he looks every part the 21st century businessman.”
Talking to TechVibes he said that, “When I took on the brand, I took on an incredible brand, with an incredible reputation, that needed to take a huge step forward into the digital age. Our website was just beginning to be redeveloped; we didn’t have the sort of social media reach and platforms. We didn’t have our Shout! app, we didn’t really have the kind of reach and communication for the digital native. Which is really what comprises our demographic. Coming into this, we knew we had an incredible product, amazing operations, and we overdeliver when it comes to an incredible experience. But somehow our conversation with our passengers, our customers—there was a disconnect.”
He also said that, “We needed to listen and develop platforms that spoke to them.”
Explaining their success in the social medium, Ford said, “If you post a question on Facebook, or Twitter, or a blog, you’re gonna have people around the world who know you through social media. They are going to weigh and help you make your life choices for you, they have no problem giving you an opinion. The 18 to 35 demographic will ask about going to, say, Switzerland, and they’ll get global feedback. I really believe that formal education is limiting, because you have what the textbooks tell you, but when you travel and choose to experience things for yourself, there’s a gravitas that gives you confidence, an appreciation for world culture, and for how you fit into everything.”
He added that, “It’s an incredible thing. I want more young Canadians to choose to travel.”
Source: TechVibes
Photo: TechVibes
Fanhattan Jumps From Tablets To The Web With New Service
Fund Manager David Einhorn Wins Ruling Against Apple
Lunches So Good Kids Can’t Ignore Them
Invigorating Ginger Smoothie
The U.K.’s Youngest Parents Ever
The new hair Jennifer Lawrence