To promote products and various causes, multinationals, companies and individuals make use of online advertisement and marketing strategies as modern digital production allows them to present their cause or product in the best possible way.
A group of students studying advertising at the Miami Ad School tried to use this medium to promote a completely new idea. These students made a fake promo ad for Apple in which they had shown a new app named “Donation Box” in the menu of an iPhone. The purpose of this “Donation Box” is to encourage Apple users to give donations simply by using this new app to endow the equivalent of a newly purchased app to the Salvation Army.
The apps which users will give away in this “Donation Box” are unused or in many cases no longer required. In spite of this fact, Apple will give the same amount of money to the charity to which users have bought their apps.
The brilliant idea behind this fake ad came to this bunch of advertising students after they witnessed the repercussions of super storm, Hurricane Sandy in the US. This idea inspired them to make the “Donation Box” ad that is now gaining a lot of popularity.
Describing the ad one of the member of this student group, Westley Taylor told that, “This increasingly digital generation has the tendency to lose touch with the physical world. The Donation Box takes this symbol of our digital consumerism, unneeded applications, and brings them back to the real world. And at the same time it does it altruistically. All that was left was to come up with a simple UI mechanic and bingo, there you have it.”
Source: PSFK
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