The Wall Street Journal has recently reported that founder of Beats, Andre Young, better known as Dr Dre may be thinking of buying back their share in HTC. According to the report, “The maker of the popular Beats by Dr. Dre headphones is looking to buy out its Asian partner and bring in a new investor that can provide it with fresh funds for growth, people familiar with the matter said. The moves come as the founders of Beats Electronics LLC—music mogul Jimmy Iovine and American hip-hop producer and artist Andre Young, better known as Dr. Dre—are broadening the company’s business from headphones to include speakers, audio systems in cars and consumer electronics and a soon-to-be-launched online streaming music service.”
Although, the WSJ report did not mention that, HP, the major partner of Beats is already producing Android-based tablets in the market and is likely to produce phones as well, so if the popular electronics company gets to buy back some shares of HTC, it may face some branding issues. On the other hand, the financial situation of HTC is not so good, therefore the Taiwanese company may not mind to get funds from a bigger and new partner rather than keep persisting with a smaller partner.
Though, Beats speakers have added more spark to HTC’s latest flagship smartphone, the One, but as far as the other variety of Beats headphones are concerned, an appreciable improvement was not observed on the performance of these electronic gadgets, apart from their price. So it will be interesting to see if Beats takes some share in HTC how it will improve the products of the Taiwan-based company.
Especially the way HTC is showing poorer and poorer results after each quarter, as its sales are going down in spite of rolling out numerous low to high-tier handsets over the period of time. However, the Taiwanese company has not given in yet and it is still looking to jump out of these crises with the launch of latest HTC One smartphone, which not only sports lip-smacking specs, but is also the first smartphone of the company that is packed in an aluminium body like Apple’s iPhone.
In fact, HTC has highlighted its unibody feature when it launched the One smartphone against Samsung’s Galaxy S IV phone that still has a plastic body. Still HTC lack the power of funds that is quite critical especially when it comes to competing against rivals like Apple and Samsung that pour billions of dollars in just marketing only.
Source: 9to5Google
Photo: 9to5Google
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