When Taiwan-based HTC was gearing up to launch its flagship smartphone, the HTC One, earlier this year a number of company executives left the multinational corporation. After which several reports asserted that HTC was in serious trouble. However, now it seems that all those reports were nothing but speculation, as even after the departure of numerous executives, HTC not only managed to launch the One, but now is looking to meet the excess demand for its smartphone. On the other hand, a handful of former HTC executives have joined a new smartphone startup called Kazam, according to a fresh report from CNET. The ex-marketing leader of HTC for U.K., James Atkins and ex-sales head of HTC, Michael Coombes were the two former executives of the Taiwanese company, who had recently joined Kazam that is dedicated to produce smartphones which will feature “stunning design, robust hardware, and intuitive technology, underpinned with improved customer service.”
Atkins will take up the charge of chief marketing officer of Kazam, whereas Coombes will be the CEO of the startup. According to Atkins, “There is a real opportunity for a new mobile brand to disrupt the status quo. We are passionate about delivering a truly positive mobile experience that doesn’t just stop once you’ve bought the phone.”
“Kazam, which will focus on the European market, believes it can differentiate itself by offering phones that it will continue to support after they’re purchased. Considering that smartphones routinely get software updates, the company will likely offer more support than new versions of the software. The bare-bones statement didn’t provide any concrete details on the products themselves, noting only that a line of smartphones will launch later this year. Presumably, the company would use Android as well.”
Coombes said that, “Kazam’s dynamic structure and focus on local markets means we can react quickly to the ever-evolving and diverging needs of today’s consumer.”
Although, it is too early to predict anything about the new startup, as Kazam has yet to overcome lots of problems, but one intriguing thing about the smartphone maker is the idea of continuous support for phones even after they were repurchased. This really is an idea that one must keep a close watch on, as so far none of them top smartphone makers are offering such a deal to their customers. Therefore, it is expected that if Kazam manages to produce a smartphone, the device will be able to lure users.
Source: 9to5Google
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