The publicly traded social network, Facebook, recently revealed data about its fourth quarter of 2012. The company impressed with a 40 percent increase in revenue along with an increase in mobile users. The stats presented by the company showed that for the first time in the company’s history, users accessing the service through mobile had outnumbered web based users.
The fourth quarter ended with the social network raking in US$1.59 billion in revenue. This is an impressive gain from the $1.13 billion of revenue coming from the same quarter last year and a much larger increase from the 32 percent year-over-year sales increase from the previous quarter. Along with an increase in revenue the firm also say an increase in monthly active mobile users with a 57 percent year over year jump to 680 million. Both web and mobile based users saw a 25 percent increase to 1.06 billion.
The results prompted Facebook CEO, Mark Zuckerberg, to announce, “Today, there is no argument that Facebook is a mobile company.” The social network also stated that creating “mobile experiences” would be the theme for the new year. However, no specifics were given about exactly what features would be introduced.
Zuckerberg did debunk a rumor that has been appearing online for a while and said that his company would not be making its own smartphone. The young CEO’s reasoning was that even the company successfully sold 10 million devices, that would only represent 1 percent of their entire user base. The company is instead looking to focus its energies else like increasing the experience for users on a range of different devices including mobile.
Facebook biggest problems when it went public was that it had no revenue coming in from mobile users. The company seems to have solved some that issue as it showed that mobile gave the company a 23 percent of ad revenue in the fourth quarter which is up from the 14 percent in the third quarter.
Advertising gave Facebook a total of $1.33 billion in revenue making it 84 percent of total revenue.
Net income for the fourth quarter was reported at $64 million for the quarter and a profit for the company for the first time since it went public.
Source: PCWorld
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