Soon after Facebook introduced its new search tool that will enable people to search for more personalised information, a number of reviewers have voiced negative views about the new tool, which initially was considered to be a big hit.
Brian Wieser, a senior analyst at Pivotal Research Group, has raised some concerns with respect to the financial aspect of the new tool. According to Mashable.com, Brian said:
“We are not assuming that the initiative will lead to meaningful revenue growth in the near future as several issues will limit Facebook’s potential. Our initial view is that the quantity of Facebook search volumes will be relatively low, as consumers are likely to continue prioritizing other sources (i.e. Google). Advertisers would consequently only use search if they can – or are perceived to – satisfy their goals efficiently with Facebook.”
The new Facebook search tool enables the users to know the opinion of their friends about the searched item. For example, a person searching for a restaurant will be able to know how many of their friends have been to that restaurant rather than just getting the location of that place. This personalised version of the search must still not be judged. Facebook has not yet made this service available to all of its users and a selected few are using it initially.
In such a case, getting negative reviews is indeed a cause of concern, but a clearer picture will be known once this tool is used by more users. For the time being, the company must hope that the users find the new tool interesting and prefer it over other search engines.
Source: Mashable
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