The award winning agency, Invoke Media, is dedicated to converting ideas into tangible results has acquired the services of Michael Smit, who was previously serving as an advisory board member of TEDx Vancouver. However, now Smit will join Invoke as the new chief executive officer for the company because of his experience at interactive marketing agency and content development studio Academy that he founded about five years back. On this occasion Smit said, “Invoke has been a pioneer in the digital industry for years, blending product innovation with creative strategy for brands. I’m looking forward to the opportunity to work with their talented team and break new ground in the interactive space.”
Before joining the TEDx Vancouver’s advisory board, Smit was the Vice President and Senior Director of Client Services of Blast Radius. In addition to this, he has also worked as the Account Manager of Modem Media that is located in the capital of the United Kingdom. Besides this Smit also has experience of being a Producer and Director of sports documentaries of Carmelo’s way. Overall the new CEO of Invoke has vast experience in strategic and creative leadership of interactive TV, integrated digital marketing, social media, mobile and retail campaigns for international brands like Jordan Brand, Microsoft, Nike, Starbucks and Unilever.
Smit joined Invoke at a time when the company has just announced an incubation company by the name of Invoke Lab’s that will work as a separate entity and it will be dedicated for developing products. Co-founder of Invoke, David Tedman said, “We’re thrilled to have Michael leading our digital services branch. His experience taking some of the world’s biggest brands and making them inherently digital, in addition to his work with the innovation and growth of Academy, make him a natural fit to head up the Invoke team.”
Invoke is located in Vancouver, British Columbia with 50 people working in the agency to date. The company has also got offices in the US, as it can be found in New York and Los Angeles. Besides Tedman the other co-founders of Invoke are Dario Meli and Ryan Holmes, who is also the current CEO of HootSuite. The agency ensures that its clients will get the best service whether it’s a first rate website, effective advertising campaigns. With the introduction of Smit, it is expected that Invoke will only improve the quality of its work.
Photo: PRWeb
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