France Telecom-Orange CEO Stephane Richard Thinks Apple Easier to Deal With After Steve Jobs


By: Zain Nabi  |   February 26th, 2013   |   News

Apple’s overall reputation and some methods have been affected since its co-founder Steve Jobs stepped out of the post of the company’s chief and Tim Cook took over. This notion has been endorsed by market trends and many analysts closely following the company’s move, but it has received support from France Telecom-Orange CEO Stephane Richard as well.

 

Richard is of the view that it is easier to deal with Apple with Cook as its chief as compared to the time when Jobs was looking after the matters. According to AllThingsD, Richard said during a dinner with reporters in Barcelona:

 

“Apple has [become] more flexible, paying more attention to everyone else, probably a little less arrogant than they used to be. I think they are probably a little more under pressure, and it is quite nice.”

 

Relation with Apple was not the only topic that Richard covered during the dinner. His candid session with reporters brought to the surface a few more observations including market competition between some companies and his views on some recent products.

 

Giving his views on Windows Phone, Richard maintained that the phone would face a tough task of challenging Android and Apple operating systems. He said that Windows Phone and the Nokia family lack the “wow” factor that is required to compete with and beat Apple and Samsung. He said:

 

“The Nokia family in my opinion is nice, but there is no ‘wow’ effect. When you have a market with very steady players like Apple and Samsung, you need to have a ‘wow’ effect.”

 

Samsung and Apple have undoubtedly dominated the smartphone market and there seems very little room for other companies to gain market dominance. Meanwhile, Richard also shared his views on BlackBerry that has recently launched its smartphone. BlackBerry, formerly known as Research In Motion, has launched the new phone after facing a number of ups and downs including management shuffle. Richard, however, praised the work of current BlackBerry chief Thorsten Heins, but raised doubts on the new phone’s ability to succeed in the market. He said of Heins and BlackBerry:

 

“He is doing a great job, but I am not sure they will be successful. At least they have a basis of very faithful users, which is not the case of Nokia.”

 

Photo: AllThingsD

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