Montreal based startup, Frank & Oak, was previously ranked as the Best New Canadian Startup of 2012, has now released its very own iPhone app. The premium brand for menswear built its app with the help of another Canadian startup called Xtreme Labs based in Toronto. The iPhone app from Frank & Oak proffers high resolution shots of their products that will allow potential buyers to have a clear view of the items for sale. Moreover, the new app provides in-app purchasing facility for mobile buyers. In addition to this, customers can also access the “Hunt Club.” The Montreal based company says that it will give “a simplified shopping experience” to people by allowing them to browse through various categories, rework their profile and get notified upon the arrival of limited collections in the store.
Explaining their new app, cofounder and CEO of Frank & Oak, Ethan Song said that, “We focused on creating an intelligent and efficient style experience for our members by removing all the work and hassle from shopping. Enabling our members to shop on the go is a key ingredient to our philosophy.”
Director of Retail at Xtreme Labs, Jeremy Black said that, “Frank & Oak understands the importance of innovating with mobile. Together we’ve given the app a look and feel that will offer their members a rich and streamlined shopping experience.”
To lure customers Frank & Oak has offered a 20 percent discount for a limited time to the buyers, who will download its app and make a purchase after entering this promotional code “iFRANK20.”
Source: TechVibes
Photo: TheAmericanClassic
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