According to German firm Statista, search engine Google generates more advertising revenue than all U.S. based print publications put together. According to the statistical firm’s study, California based Google had $20.8 billion of advertising revenue in the first half of 2012. This handily beats the U.S. print media industry, newspapers and magazines whose revenue for the first two quarters of 2012 has totaled $19.2 billion.
In its report Statista made sure to state that the comparison between Google and the US print media is “obviously unfair” and was not meant as a scientific analysis. The company claims that Google has revenue coming in from all around the world thanks to its online system while the study compared it to the U.S. print media which is only operating within the country.
The study does shine some light on a trend that has been reported many times before. According to many experts, the print industry is collapsing all over the world as the internet become the prime source of news and information for people. Easier access on mobile devices and better online sources has also caused the shift to accelerate. With millions going online, Google has been able to capitalize and sell ads that people see and click a lot more than ads in print magazines or newspapers. According to reports, the print industry’s ad revenue has been declining since 2006 while Google’s revenue has been increasing steadily. The Statista report shows this trend quite clearly and most experts believe that this will continue into the foreseeable future.
The latest numbers may seem like good news for Google but the technology giant has been facing issues of its own lately. Recently the company reported third quarter results that missed expectations of analysts and industry observers. The stock price of the company dropped after it was revealed that Google’s core business had slowed down slightly. The most devastating number for investors was the fact that advertising cost-per-click dropped 15 percent year-over-year. This drop in the average price that advertisers pay whenever a user clicks on a Google run ad was expected to fall but the reported numbers were too sharp a drop.
Source: CNET
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