Google Breakdown Causes Drastic Drop in Online Traffic, Details Still Not Revealed


By: Talha Bhatti  |   August 17th, 2013   |   Business, Google, News

A massive breakdown occurred over the entire World Wide Web this past Friday, 16th of August when users could not access Google websites or its services for the best part of 5 minutes as online traffic plunged by 40%. This statistic was due to a complete breakdown of Google services according to web analytic experts. According to a source, all of Google services went berserk and more than half Google requests received errors from 15:51 and 15:52 PDT. Services went back to normal after a couple of minutes. The reasons underlying this breakdown are still kept under the wraps and the representatives from Google are still not willing to discuss what actually happened.

Google representatives revealed that it suffered a complete black out for a short amount of time that ranged from 1 minute to 5 minutes earlier and refused to share any information behind this breakdown while talking to Sky News Online.

According to web analytics firm GoSquared, global internet traffic fell by around 40% during the black-out, reflecting Google’s massive grip on the web.

“That’s huge,” said GoSquared developer Simon Tabor. “As internet users, our reliance on Google.com being up is huge.

“It’s also of note that pageviews spiked shortly afterwards, as users managed to get to their destination.”

A message on the Google Apps Dashboard showed all of its services were hit.

“We’re aware of a problem with Gmail affecting a significant subset of users. The affected users are able to access Gmail, but are seeing error messages and/or other unexpected behaviour,” it said.

According to a Spokesman from Google, he told Sky News Online

“We have no comment beyond this,”

According to the Tribal Worldwide’s head of strategy, Phil Dearson, Google lost around half a million dollars due to this blackout. This just shows the stronghold Google has over the World Wide Web. Digital expert Phil Dearson, head of strategy for Tribal Worldwide, said the black-out had cost Google an estimated $500,000 (£330,000) just in the few minutes it was down.

“This is completely unprecedented, I’ve never heard of anything like this before,” he told Sky News Online.

“One or two of Google’s services have gone down in the past, like Gmail and Google Apps, but they both happened separately.

“It’s a massive surprise for all of Google’s services to go down at the same time.

“It’s probably a physical infrastructure problem given the size of the outage, but it’s hard to know at this stage.”

 

Source: ZDNet

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