Google Competing Strongly With Apple in App Race

By: Zain Nabi  |   February 6th, 2013   |   Apple, Google

The tough times for Apple continue as the technology giant constantly faces competition from many companies. Be it Samsung’s Galaxy that has captured market share from iPhones or Google that has now started to catch Apple in the app race, the latter seems to be surrounded by its rivals and competitors.

 

The San Francisco Chronicle reports that the app race, in which Apple has stayed far ahead of its competitors, has seen Google fast pacing up. This in result could mean trouble for Apple. It has also been reported that many app developers, who preferred developing for Apple previously, have not started giving equal, or in some cases more, importance to Google.

 

The San Francisco Chronicle quoted chief executive officer of the Ngmoco unit at DeNA Co., as saying about apps for Android:

 

“It’s growing exponentially – we’ve seen an inflection point the past six months.”

 

He said about treating Apple and Android:

 

“We treat Android and Apple the same. They are equal partners to us, and we put equal amounts of resources toward both platforms.”

 

Apple has stayed ahead in the app race from Google, but both companies recently got on the same page when both announced to have around 700,000 apps respectively with them. The advantage, however, is with Google, because its operating system Android has been used by more smartphones. Apple’s software is only available in iPhones, while Android is being used by many smartphone devices including those made by Samsung.

 

This presents one more competition to Apple as it has to fight with other brands to increase its smartphone sale. If Apple sales more phones then subsequently more users will use its apps, but in case it does not manage to sale more phones and many other companies combined beat Apple then Google has the advantage because Android is being used by many smartphone devices.

 

It should also not be ignored that the recently released BlackBerry Z10 also has many apps. BlackBerry has entered the market with 70,000 apps. The number is far lower than what Google and Apple boast, but it is enough to divert attention of the users who select their smartphone based on the quality of apps rather than quantity.

 

Adding to Apple’s frustration is the lowering stock value, apparently in reaction to the predictions of relatively slower growth for this quarter. That being noted, it must also be considered that all these problems are inter-related and if one gets solved others can also see its impact.

Photo: Samaylive