Google is known for its prolific search engine but the Mountain View-based company has built a healthy reputation with its charity and endowments. As a part of its nonprofits program, the company made it known on Tuesday, July 16th through its Europe Blog that it is now taking the program to the United Kingdom. This will be the first time that Google has made its full nonprofits program available outside the US. As a result of this announcement Google will initially make the program available in England and Wales, afterwards it will spread it to other parts of the UK.
Google has launched its nonprofits program to cater not for profit organizations, so they could enjoy free access to Google Apps. This is indeed a great initiative by Google, as the nonprofits program is having a stirring impact on the not for profit organizations. Google has described the announcement in detail on its blog, which you can find below:
“A couple of weeks ago, we celebrated the winners of the Google Global Impact Challenge in the UK, awarding prizes to nonprofits for some amazing, innovative uses of technology to help their causes. Today we are thrilled to go one step further and launch the Google for Nonprofits programme in the UK, starting in England and Wales.
Google for Nonprofits is a one-stop-shop that offers access to our suite of free and discounted products and tools. If you work for a nonprofit, you can apply to join the program today. Once your organisation is approved, you get free Google Apps to cut IT costs and operate more efficiently; up to $10,000 a month in advertising on Google Adwords to reach more donors; and premium features for YouTube and our mapping technologies to raise awareness of your cause. We’ve also developed other online resources such as educational videos, case studies and better ways to connect with other nonprofits.
Over the years, Google has donated over $1 billion worth of products to nonprofits, and several UK organisations are already using our tools. BeatBullying – a charity that fights online bullying – uses Google Apps to enable more sharing and collaboration amongst colleagues. The Royal National Lifeboat Institution uses Google AdWords and YouTube to raise awareness and recruit more supporters; and WaterAid uses Google mapping technologies to show where their work is making a difference.
We’re inspired and humbled by the amazing ways nonprofits are making the world a better place, and look forward to supporting the work of more UK nonprofits.”
Source: TNW, GoogleEuropeBlog
Photo: GoogleEuropeBlog
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