Google is planning on opening its retail stores in the U.S. to directly sell its products to the customers, 9TO5Google has reported citing “an extremely reliable source”. The report indicates that Google will open the stores just before the 2013 Christmas season, which is by far the most lucrative season as people spend more money during this period.
The report said:
“The mission of the stores is to get new Google Nexus, Chrome, and especially upcoming products into the hands of prospective customers. Google feels right now that many potential customers need to get hands-on experience with its products before they are willing to purchase.”
Google’s competitors, Apple and Microsoft, and other companies in the market already have their stores running in different parts of the world, but Google does not have any such facility. That being said, it should be noted that Google has many stores that have dedicated a separate portion within them to the company to sell its products. However, the new retail stores will feature only Google products and thus might gain more public attention.
9TO5Google has also reported that the decision to start these retail stores came up when the company was planning the launch of the Google Glass project. If the project goes public somewhere around the holiday season and is made available in the Google retail stores, it might be able to attract a lot of attention. According to 9TO5Google:
“The leadership thought consumers would need to try Google Glass first hand to make a purchase. Without being able to use them first hand, few non-techies would be interested in buying Google’s glasses (which will retail from between $500 to $1,000). From there, the decision to sell other Google-branded products made sense. Along with Glass, Google will have an opportunity to demonstrate other upcoming and Google X projects like driverless cars and mini-drone delivery systems at its stores.”
Reports regarding Google planning on setting up retail stores have been highlighted in different media publication, but there has not yet been any official world from the company. In fact, the company has denied commenting on such reports. eWeek quoted a spokesperson of the company as saying:
“We don’t comment on rumor or speculation.”
We expect to get some more details about this development soon.
Photo: Engadget
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