The TV space is not new for Google as the search engine giant stepped into this sector with the launch of Google TV platform several years back. Recently the Mountain View-based company has also started a cable TV service in limited states. Now, The Wall Street Journal has reported in its latest issues that Google is in talks with media companies in order to launch a brand new internet TV streaming service that would offer cable TV-style programming.
“Google Inc. has approached media companies about licensing their content for an Internet TV service that would stream traditional TV programming, people familiar with the matter say.
If the Web giant goes ahead with the idea, it would join several other companies planning to offer such “over-the-top” services, delivering cable TV-style packages of channels over broadband connections. Chip company Intel Corp. and Sony Corp. are both working on similar offerings, while Apple Inc has pitched various TV licensing ideas to media companies in the past couple of years.”
It seems that Google has even demoed the product during the meetings it had conducted with programmer in the last few months. The report also suggested that Google’s internet streaming service will be different from the ones offered by Hulu and Netflix, as it is going to be quite similar to the traditional television experience alike the one offered by cable companies, but it will be streamed through internet. In brief, it will be, “offering conventional channels, allowing consumers to flip through channels just as they would on cable.”
“Google has made overtures to some programmers in recent months about the initiative, people familiar with the situation said. In at least one case, Google has provided a demonstration of the product, according to a person who saw the demonstration. Google didn’t immediately have a comment.”
However, WSJ’s report also claims that Google did not achieve much success in initial meetings with the content providers, which suggests that it is tough negotiating a deal with media companies as Apple too was reportedly in talks with such companies for its alleged TV product, but the tech giant also faced quite a tough time.
“Indeed, about two years ago Google had conversations with media companies about a similar over-the-top service, the people said. Those discussions didn’t get very far, one of the people said. But the environment has changed since then: not only are several other technology companies actively working on similar services, but pay TV providers are asking entertainment companies for nationwide streaming rights.”
Source: 9to5Google
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