As Twitter and other social media networks try to shut out third party developers, entrepreneur Noah Everett has jumped at the opportunity to fill the gap. According to reports Everett has re-launched his own social media chat platform, Heello, to appeal to both developers and users.
Everett is the same developer behind the popular Twitpic service, that allowed Twitter users to post and share pictures on the social media platform’s text based system. Unlike its more popular competitor, Heello has built in options for photo and video as well as location check-ins.
Positioned as an open platform, the site will allow third party developers to develop their own applications using the API and the company has also released its API documentation to help interested developers to start building for the system.
Although users can sign up for Heello and start sending messages, the platform itself is in a beta-phase.
The platform is similar “app.net” which follows the same third party developer guidelines but requires users to pay for signing up. Heello is completely free to use and the addition of photo and video options will further encourage attract users.
Everett’s move to re-launch Heello, which first started off in 2011 is surprising as the entrepreneur just a few months back launched a new venture “Helpmint”. It seems he never let go of the idea for a Twitter clone with more services.
Heello describes itself as:
“As other social networks are walling themselves off, we are committed to providing an open ecosystem for everyone, with our user’s best interest always in mind.
“Heello is for Developers: We believe that developers are an important part to a successful platform. We want to provide developers with an easy platform and a friendly ecosystem to build on without worry of being pushed off.”
The only question now remaining is will Heello be able to attract users away from Twitter and Facebook.
Source: Fast Company/ TNW
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