The iPod’s designer Tony Fadell has said that Apple’s working environment and culture keep its employees motivated, while designers might not get the same experience in other companies as they are more financially driven.
Speaking at the Bloomberg Design conference, Fadell, who now heads his own company called Nest, maintained that at Apple designers have more chances of realising their dreams. At Apple, Fadell led the team that created first 18 generations of the iPod and first three generations of the iPhone.
Fadell, who has also worked at Philips, believes that the companies that are more financially driven kill many of their projects at different stages. He mentioned that some of them kill their projects even when they are read y to be shipped. According to Gigaom, Fadell said:
“Nine times out of ten, or 99 times out of 100, they would kill the project, either at the beginning, the middle or right before the product was supposed to be shipped.”
This, according to Fadell, is certainly not the case with Apple. He said that around 99 out of 100 times projects that pass certain milestones at Apple get shipped. Fadell also stressed that killing projects discourages designers and they are not motivated to give their best. At Apple, he said, everybody has the same vision and even if the management changed the new people would not hurt any project. He said:
“When you’re in a culture that has a point of view, and drives to launch everything it does, you know you’re on the hook and you better bring your best game every time.”
Photo: Telegraph
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