It is quite important for any up and coming entrepreneur to give high-quality presentations to investors, especially in the case when they are pitching something like software. However, a majority of young entrepreneurs do not know how to make such presentations, as it requires a lot of explanation and demonstration, so investors can experience what an entrepreneurs is selling. On top of it, such meetings with the investors do not last more than 2 to 3 minutes, which creates additional pressure on entrepreneurs. Therefore, presentation should be intriguing and precise. For further guidance you can take help from the key points, which are described by nine successful entrepreneurs:
1. Early Success
According to Emerson Spartz of Spartz, to win investor’s interest it is necessary that entrepreneur must show them early success because many ideas when on paper sound good, but when they are put in front of the customers they fail.
2. Key Performance Indicator
Playerize’s Derek Shanahan says it is vital that an entrepreneur should identify his or her key performance indicator (KPI) in order to use it as a point of reference to check progress. It would an ideal situation for an entrepreneur if he or she uses revenue metric for this purpose.
3. Exclusivity
Intelligent VCs and angles ask entrepreneurs “Why now” or what is so unique about their business which makes them think that it’s the right time to launch. Since it’s a technology innovation therefore the answer to this question should not be “I was born,” says Duxter’s Adam Lieb.
4. Sales
Doreen Bloch of Poshly Inc. says that it is important that entrepreneur should also understand their sales funnel, as it will greatly help them to lure investors by giving them a good idea about the sales timings and financial projections.
5. Customer Acquisition Cost
In Modify Watches’ Aaron Schwartz view investors also like to know that what it costs to gain a customer and entrepreneurs can provide this data through marketing channel. For instance entrepreneur could say, “It costs us $5 per customer through ads, but $2 per customer through affiliate networks.” So the investors should know that they are investing on the right idea.
6. Competent Team
However, the most important thing according to Launch.it’s Trace Cohen is that smart investors consider before making an investment is they make sure that entrepreneur and his or her team has the capability to finish the job. As they are not investing on ideas, they make investment on the team.
7. Financial Forecast
David Ehrenberg of Early Growth Financial Services says show investors financial forecast that will show him or her revenue projections of the next 5 years as well as ROI, gross margins and an exit strategy.
8. Real Audience
It is significant for the success of any startup that its founder should have a real audience of viewers in his or her mind. In brief, the entrepreneur must be specific rather than considering everyone as their audience. Having a specific size or number in mind will be more helpful in gaining the interest of the investor, says Thursday Bram of Hyper Modern Consulting.
9. Tell a Story
Andrew Schrage of Money Crashers Personal Finance advises that it would be a perfect scenario if entrepreneur should be acquainted with investor because then, it will be easier for him or her to grab the attention of the backer by detailing a a story around their interests.
Source: TNW
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