Analytics firm Deepfield has recently released new data which has revealed that Google services now lure 25 percent of the traffic on all IPs in North America. This was indeed a remarkable achievement for Google because this percentage is more than Netflix’s share and it is also a big increase in the internet traffic for the company, as three years ago the search giant roughly accounted for 6 percent of the traffic in North America. According to the report, this increase in the traffic for Google services is more than what Twitter, Facebook and Netflix. A major chunk of the traffic is thanks to YouTube which attracts the most eyeballs.
“While big data center construction projects and Google Fiber have dominated the headlines, far less attention has focused on Google’s growing and pervasive dominance throughout the underlying Internet infrastructure and economy. For example, Google analytics, hosting, and advertising play some type of role in over half of all large web services or sites today based on our ongoing study.”
“When we last published some large-scale measurements in 2010, Google represented (a now seemingly small) 6% of Internet traffic. Today, Google now accounts for nearly 25% of Internet traffic on average. Only Netflix has larger bandwidth, but Netflix peaks last only for a few hours each evening during prime time hours and during Netflix cache update periods in the early morning.”
The Deepfield graph given above shows that the average percentage of devices making connection with the Google servers in North America during 24 hours period for for at least once is more than 60 percent:
“An amazing 60% of all Internet end devices/users exchange traffic with Google servers during the course of an average day. This analysis includes computers and mobile device as well as hundreds of varieties game consoles, home media appliances, and other embedded devices (Google’s device share is much larger if we look only at computers and mobile devices).”
To the extent the accuracy of the data is concerned, Deepfiled has made it known that it collects data not only from various browsers, but also from numerous embedded devices such as Xbox 360, Apple TV and mobile apps. That makes Deepfiled’s analytics “the largest ongoing study of its kind covering roughly 1/5 of the US consumer Internet,” according to 9to5Google. This suggests Deepfield uses authentic data to prepare an analytics report that one can not decline right away.
Source: 9to5Google
Photo: 9to5Google
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