Twitter recently announced the start of it “Certified Products Program” which comes only a month after a post on the company’s blog stated that stricter Twitter API guidelines were coming to give users a consistent experience across the board. Twitter’s new program is meant to highlight “the best products and services to thrive on Twitter.” The micro blogging site thinks that the showcased products will help businesses and companies figure out what people are tweeting about and will also be the most efficient way for these organizations to interact with their customer base. The Certified Products Program will have three categories including engagement, analytics and data resellers. These categories were mentioned in the Twitter blog post and are area where the company wants developers to focus their energies.
The announcement also named several firms that Twitter has partnered with for the Certified Products Program including Attensity, Crimson Hexagon, Dataminr, DataSift, ExactTarget, Gnip, HootSuite, Mass Relevance, Radian6, SocialFlow, Sprinklr and Topsy. Twitter believes that the initial partners are just the start and other firms are expected to be added in the future.
Twitter has also set up guidelines for developers that want to certify their products. The theme of consistency and adding value to Twitter are found everywhere in the requirements for certification. For example, products seeking certification should make the service attractive to businesses and also offer something that the micro blogging site does not. For certification the product should also help Twitter penetrate new markets or help in expansion of markets that currently do not have a large number of Twitter users. Twitter also wants to make sure that the service is at the heart of any certified product. They should also make use of all the Twitter APIs and work consistently. Several other guidelines a need to be followed on top of which Twitter’s attribution and display requirements need to be utilized in the end product.
Twitter has not put any third-party Twitter clients on their list of certified products. According to the firm these applications do not add enough value for users thus they do not meet the stated guidelines.
Source: Twitter Blog
Photo: Twitter
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