For those who have not had the chance to visit the wonderful city of London, England, we strongly encourage you to do so. Very few world metropolises feature the multiculturalism, history and significance than the home of the British monarchy.
London is also an incredibly busy city. Playing host to the 2012 Summer Olympics brings even more people and profile which holds vast potential if they can be engaged and entertained. Olympic and other sporting events have a way of polarizing locals as well those throughout a host nation. London, like any other city features those who are either in full support of their city playing host to the games or vehemently against them, with a few finding the happy medium between both views.
In order to gauge how people both within the city of London as well as around the country feel about the Olympics two firms have come together to create what is literally the largest mood ring in the world.
EDF Energy, the utility firm that is supplying the London Eye as well as all of the city’s Olympic Venues has teamed up with a Boston, Mass. company called SoSo Limited to analyse and project peoples’ sentiments and present them with scale and pomp. SoSo is a linguistics analysis company that will monitor twitter feeds relating to the Olympic Games and organize them based on positive and negative commentary related to the games. Specifics will be targeted using Twitters hashtags like #Olympics, #London2012, and #OlympicGames.
Based on the categorization of the commentary and the feelings they convey, EDF will then use the London Eye to project them using the Eye’s lighting system. Sentiments are expressed via the colours being used. Yellow represents happiness and positive tweets, green is for neutral feelings overall and purple is used for more negative periods.
The duo has been putting on shows since July 17, 2012 and the effect and results have been incredible. Each night the lights begins at 9 pm sharp and lasts for 24 minutes. Each minute is meant to represent an hour that has passed since the last show with the event indicating the rollercoaster of feelings over the course of the past day. We think its genius, and a great way to relive the day in sports that has passed. Things like this make loving sports all the better.
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