Mattermark is a firm that studies startup businesses in terms of performance and helps investors in making decisions about sinking cash into these fresh entrepreneurial pursuits.. Mattermark got started in June of 2013 and utilizes independent research to put fresh eyes on startups by not just looking at revenues. They take into account a number of other factors that make or break a new venture.
Startup companies are launched and sunk every day and TechVibes states that, “A study by Allmand Law earlier this year showed that 90% of all tech startups fail.” A number of reasons may be given for these failures and Mattermark has taken upon itself to warn investors of such businesses. CEO and cofounder of Mattermark Danielle Morrill explains that, “We track web-traffic, inbound links, Twitter followers, Facebook likes and all those other means and pull them all together.” Although investors spend a lot of time in investigating startup companies and looking through fan following and other statistics, they miss out parts such as whether these figures show an improvement to the bottom line or not.
Today, venture capitalists are very careful about the way they spend their money and Mattermark is a great tool for them in deciding where to invest and where the risk is lower.
TechVibes states that, “Mattermark supplies companies’ ranks, customer reports and alerts and detailed profiles of over 160,000 companies all around the world. Investors focus on many different aspects of a company that sparks their interest, some seek general information while others delve into specifics.” However, Mattermark realizes how difficult and important it is for a newly established company to grow and therefore it provides chances to them by highlighting them in the eyes of the investor because otherwise these new businesses are not given much media attention although they may be innovative and interesting.
Mattermark regularly updates information about new startups and keeps adding more companies to its database. Other than that, Mattermark is trying to improve itself and plan advancements in order to further aid investors. Morrill says, “For our users we have a lot of features being developed all the time making it faster and easer from them to research companies. They will be able to create custom alerts and reports. And they will also be able to manage their investment pipelines through our applications.”
Source: TechVibes
Resentment Against in-App Sales Might Boost Canada’s Mobile Industry
Telus and Bell Make More Revenue per Customer than Wind Mobile
Lunches So Good Kids Can’t Ignore Them
Invigorating Ginger Smoothie
The U.K.’s Youngest Parents Ever
The new hair Jennifer Lawrence