A big announcement came early this week on August 7th, 2013 when montreal-based agency Twist Image were selected by the Montreal Canadiens of the National Hockey League (NHL) as their new mobile app developer. Twist Image is a top notch digital marketing agencies and has a strong history where it has worked in collaboration with Google, Pfizer and Mart. It is one of the country’s largest agencies working today and has a chance to prove itself once again as it has been assigned the duty of managing and developing the Canadien’s mobile applications. Beyond that, the Twist Image team, “will work with the Canadiens on its mobile strategy, platform experience, product innovation, and mobile marketing partnerships.”
Creativity and Innovation are really important according to Kevin Gilmore, a representative from the Canadiens. They were the main ingredients that they were looking for when they selected Twist Image. He emphasized the need to connect to consumers via cellphones and smartphones in our mobile society. For him connecting and engaging with consumers in fun-filled yet smart way is imperative to engage and enhance their fan base.
The new mobile app, is expected to be released soon and fans have been given an initial release date of October 1. Mitch Joel, a prepresentative from Twist Image and a huge Canadien fan, kept his teams progress and app specifics under the wraps but declared that the app was in its final stages of development. “Our hopes and ideas for this is to get to the point where once people experience what this is, they’re going to have a whole different connection to the brand and think very differently,” said Joel. “It’s going to be a bigger experience. It’s going to be a very, very different app.”
“It’s an amazing opportunity for them to think differently about what the digital brand is and how it connects to the fans,” said Joel. “The Montreal Canadiens see this as an amazing opportunity to truly enable the fans to connect to their beloved hockey team and players. We’re confident that this new mobile strategy will help the Canadiens lead the league in building stronger connections between them, the fans and their sponsors.”
As a die-hard fan of les habitants, Joel said that winning the contract was a “massive honour.”
“It’s amazing to walk into that building and be a part of how that organization operates. We’re talking about one of the most amazing brands in the sports world.”
Source: TechVibes
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