It seems that the success of BlackBerry’s new platform will not only enable this Canadian company to earn better profits, but it will also lure some fresh investment. On Thursday, February 7, the Premier of Nova Scotia, Darrel Dexter declared that the province will make a $10 million investment in BlackBerry over a period of five years. Explaining the investment, Premier Darrell Dexter said, “BlackBerry has been a solid employer in Nova Scotia for nearly a decade, providing hundreds of good jobs for Nova Scotia families. BlackBerry could have picked another place to bring its jobs and to establish a Centre of Excellence, but they feel the energy, enthusiasm and expertise in Nova Scotia.” With this fresh investment BlackBerry will look to hire 400 or more new staff members per year in the province. Moreover, these employees will receive a very handsome salary package that starts from $60,000. It was also reported that $4 million from this investment will be invested yearly in a BB10 Centre for Excellence.
On the other hand, managing director of BlackBerry for Canada, Andrew MacLeod said on this occasion that, “BlackBerry is pleased to partner with the province of Nova Scotia to create a Centre of Excellence on the East Coast. These partnerships help to foster innovation and support BlackBerry’s competitiveness on a global scale.”
In a short time the BlackBerry has been able to once again tempt smartphone aficionados with its newly introduced BlackBerry Z10 device that is a very good entry into the smartphone market. Seven to eight months back this Canadian company was struggling hard to keep itself alive in the highly competitive smartphone market and at the time nothing seemed to be going in its favour. Finally when CEO Thorsten Heins and company started rolling out the Dev Alpha devices of their latest BB10 platform, a lot of buzz was created in the tech world. A majority of the enterprise clients and 10,000 developers warmly accepted the new platform ofromBlackBerry, which also helped a great deal in pushing the stock price of company’s share in an upward direction.
This momentum also forced several analysts in the industry to revise the target price of BlackBerry’s stock. This positive sentiment helped the stock price jump up in a very short period of time. Shares of BlackBerry started to decline once again just a couple of days before the January 30th launch event but when the all-touch BlackBerry Z10 was made available for sale on February 5, the Waterloo-based company declared that it had hit historical sales numbers. The company claimed that BlackBerry had never sold BlackBerry smartphones in such high numbers on any of the launch days for their previous phones.
Source: TechVibes
Photo: Zazzle
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