In a recently released Bloomberg report, writers Adam Stariano, Peter Burrows, and Ian King claimed that California based technology giant Apple is looking to get rid of the Intel chips it currently uses in its devices in favour of chips that it is making in house. The report states that Apple engineers are sure they can create their own processors and make them powerful enough to improve the performance of the company’s many popular products including Macbooks and PC’s.
The California based Apple started using Intel made chips in 2005 and according to the Bloomberg story, the company does not plan on switching to its own chips any time soon. If the decision to make the switch is made, it will still be several years before Apple can actualize its plans. The possibility of dropping Intel is not as farfetched as some believe because Apple already creates chips for its iPhone, iPad, Apple TV, and iPod Touch. Of course these processors are much smaller and much less powerful then the ones it will require for its laptops and PC’s, however the quality with which these chips are being made bodes well for Apple’s chances.
Engineers working for Apple are predicting that the chips running the smaller devices are going to start resembling their bigger brothers with those larger devices expected to be running on similar chipsets eventually.
The report makes sense on a lot of levels, and looking at Apple’s past history it is no surprise the company wants control of chips being used in its devices. The iconic brand has shown in the past that it likes to keep everything under its own roof so it can maintain control over the quality and secrecy associated with their products. Coupled with the significant changes in management that took place only days ago, the plans to make Apple processors seems far more likely.
The company has assigned Craig Federighi to head up Apple mobile operating system called iOS and the desktop operating system called OSX. It looks like the two will become one entity in the near future. Another interesting move in management is the retention of Bob Mansfield. The executive was set to depart from Apple but will now be in charge of the Technologies department that oversees wireless technology and semiconductors.
Source: Business Insider
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