Daher Capital, Double M Capital, and Velos Partners have invested $3 million in ChowNow during the latest funding round for the startup. The online ordering service offers restaurants a platform to take orders from mobile and Facebook users. ChowNow lets its customers customize and brand their apps for both the social network and mobile devices giving their ordering feature a unique look.
Restaurants are always searching for ways to increase clients and ChowNow’s platform gives eateries a chance to generate another revenue stream. Customers can order food straight form the restaurant’s Facebook page or they can use a branded iPhone and iPad app. An ordering widget placed on the restaurant website will also do the trick.
ChowNow has also added an interesting twist to their service by offering their customers Android powered tablets to view orders in real time. These slates allow the restaurant to not only see their orders but to also talk with their clients about the order and give them all the required data. ChowNow provides connectivity to the tablets through Sprint’s 4G network.
ChowNow has been around a year and has successfully grabbed the business of hundreds of restaurants through out the United States. The startup expects to signup another 1,000 new restaurants int he first six months o 2013. The company says that 50% of its clients are chain restaurants while the rest are individual locations. Co-founder and CEO of ChowNow, Christopher Webb, co-founder and CEO, says they are going to be adding catering orders and other features like CRM and analytics.
Source: TechCrunch
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