There is still plenty of time left before the launch of Research In Motion(RIM)’s flagship operating system, Blackberry 10 as it is slated for a January 30 global release. However, the company has announced on Monday that they had started “beta testing” their latest offering thereby allowing 120 government departments and enterprise companies to test their upcoming BB10 smartphones.
The Waterloo based company has been struggling over the past few years, as both Android and iOS has taken away majority of its customer base. Now with this “beta testing” program, RIM is once again looking to lure both government departments and enterprise clients to increase its base of consumers with the forthcoming BB10 phones.
As the Managing Director of RIM’s U.S. business, Richard Piasentin said, “We’re keenly targeting the launch of our touch-screen device and we want to bring that experience to our clients”. He also said that, “these clients have agreed to implement the full solution into their infrastructure,” which portrays their true commitment.
Aside from this, the “beta testing” program, RIM will also allow customers to get a“first-hand experience with features such as BlackBerry Balance, the BlackBerry Hub, the ability to seamlessly flow between core applications, the dedicated enterprise app store and the BlackBerry 10 platform’s secure connectivity to behind the firewall applications and data through BlackBerry Enterprise Service 10.”
This represents a crucial step for RIM before the launch of BB10, but in order to restore customers’ confidence in its devices such a move was required. Especially, when RIM’s existing customers like the U.S. Immigration and Customs Enforcement (ICE) agency and others are raising questions about its reliability and security, which they subscribe after paying lofty charges.
To deal with these challenges, RIM has not only offered free handsets and software to these 120 testers, which includes insurance, finance, healthcare, media companies along with firms from distribution & manufacturing industries and 64 Fortune 50 companies along with government departments. The Canadian company has also allowed them to try out its new features that have the capability to segregate business and personal info, so users could store both types of info on their latest BB10 without any compromise on security.
Source: TechCrunch, VOANews
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