When things aren’t going well for a company, every opportunity to cut costs without affecting the core businesses is to be considered. RIM, who have seen their reputation, sales and stock prices drop dramatically have had to consider several strategic and operational options in order to survive.
Other than cutting staff, which RIM has stated they will be doing later this year (TQ was on it), have elected to make further cost reductions as required. According to the Ottawa Business Journal, a source familiar with RIM has stated that the company will be shutting down their last remaining storefront operations.
This includes one store in Michigan as well as nine airport locations that sell the companies various Smartphones and accessories. RIM has realized it seems that will the bevy of third party retailers that sell the company’s devices, it no longer made sense for them to do the same both financially and strategically.
The move comes at a time where the contrast between RIM and its rivals has never been clearer. Apple’s stores have been the darling of store analysts due to their sales per square foot figures that are the thing of dreams. The stores have driven Apple product sales, even inspiring Microsoft and Samsung to follow suit and open stores of their own in an attempt to capture similar magic.
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