BlackBerry will not forget Tuesday, February 5th when the company finally made its all-touch BlackBerry Z10 smartphone available for sale. On this very day the company has sold more BlackBerry smartphones than ever in it history making it a remarkable day for the Waterloo-based company as its hard work has finally starting to pay off in a way that it was not anticipated. This announcement came from none other than the Chief executive officer of BlackBerry, Thorsten Heins himself, who openly described this in a statement that February 5th “was the best day ever for the first day of a launch of a new BlackBerry smartphone.” As his company managed to sell 50 percent more BlackBerry smartphones as compared to any other BlackBerry smartphone launch date in Canada. A similar statement came from one of the leading telecom carriers of Canada, Rogers which reported that they had also sold more Blackberries than ever.
Here are the exact specifics of the email from Rogers, which the carrier has sent out:
“Sold more BlackBerry smartphones on February 5th 2013 than any other day in Rogers history (Rogers was the first carrier to launch BlackBerry services in 1999).
Rogers BlackBerry experts activated thousands of BlackBerry Z10 smartphones yesterday, and provided customers with in depth training and support.
Some stores have temporarily sold out of the BlackBerry Z10 and additional inventory has been shipped to Rogers retail locations across Canada.”
Rogers was able to make new records because of its excellent publicity and the hype it created around the next big thing from BlackBerry. This enabled the carrier to create demand for the device before its release and now the result is in front of everyone. So February 5 was not only a memorable day for BlackBerry itself, but for Rogers as well.
This is not the first time Rogers has backed a big BlackBerry’s phones release and the two Canadian companies have been working together since the late 90’s. Rogers has also remained the biggest supporter of the Canadian smartphone maker, even when BlackBerry was going through a rough time and its share value had plunged to the single digits from triple figures. This support of Rogers for BlackBerry was quite evident, especially from 2008 to 2011 when the company launched its Touch and Bold handsets in this part of the world when others seemed to be putting their relationship with Research In Motion on hold.
Source: MobileSyrup, TechVibes