A recent rumour stated that Samsung was planning to open Apple-style mini stores within Best Buy but at the time it did not receive any confirmation from the major electronics retailer or the Korean manufacturer. Now Best Buy and Samsung have finally made it official by announcing on Thursday, April 4 that the Korean company will open 1,400 “Samsung Experience Shops” in the retail store throughout the Unites States. Best Buy is looking to have these “Samsung Experience Shops” up and running this summer, of which 900 mini stores are scheduled to be operational by May.
“Select Best Buy stores will have Samsung Smart Service™, which includes dedicated Samsung Experience Consultants™ and Best Buy blue shirt sales associates to assist customers with purchasing and activating mobile products on the carrier of their choice, understanding their device and supporting them throughout the lifecycle of their product. The specially trained Samsung Experience Consultants will assist with product demonstrations, basic product services, Samsung account set up, warranty registration and post purchase support.”
“The shops vary in size, with the largest being approximately 460 square feet. Within the larger shops, the Samsung Connected Solutions™ area creates a place for customers to see how easily Samsung devices connect and share content across multiple screens.”
This is not the first time that Samsung is going to open store within a store, as the Korean electronics manufacturer has already opened a number of such mini stores on an experimental basis in different parts of the world. Now Samsung is opening its mini stores in the US that will not only save cost, but also help the company to know what they require to open bigger retail shops in the country. Besides Samsung, Google has also opened such mini stores within Best Buy and PCWorld also did the same in United Kingdom.
On this occasion, President of Samsung Telecommunications America, Dale Sohn said that, “Samsung has been delivering the latest innovation across the consumer electronics category for some time. With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics. Consumers will have one place to not only explore and learn about our full portfolio of mobile products, but also the support of a Samsung expert to help with selecting and servicing them. This will truly be a unique mobile shopping experience.”
Whereas Best Buy’s Head of U.S. Retail, Shawn Score stated that, “We look forward to showcasing Samsung products in the Samsung Experience Shop in all Best Buy and Best Buy Mobile locations. This is part of our Renew Blue transformation strategy – working closely with vendor partners to innovate and drive value, while also updating our stores to focus on growing and profitable categories. Our promise to our customers is simple: we’re committed to providing the best value, service and selection. Our partnership with Samsung on the Samsung Experience Shop is another way we’re delivering on that promise.”
Source: 9to5Google, VB
Photo: HardwareZone
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