Earlier Samsung announced that it was going to opening Apple-like ‘Samsung Experience Shops’ in Best Buy stores across the US. On Thursday, April 25th, the South Korean electronics manufacturer opened its first Samsung Experience Shop in the Best Buy store at Union Square, New York with a bang. To celebrate the occasion, Samsung’s CEO and President of IT and Mobile Business, JK Shin especially took a flight to New York. Along with him President of Samsung Electronics America, Tim Baxter and CEO of Best Buy, Hubert Joly were also present on site. To celebrate the opening of this innovative retail store Samsung also announced a consumer event that featured famous pop singer Bruno Mars.
Samsung Experience Shops are opening just at the right time, as the much talked about flagship smartphone from the Korean company, the Galaxy S IV is about to hit the stores in the coming days. Therefore, it is anticipated that Samsung Experience Shops in Best Buy Stores of the US will help boost the sales of the new device. Samsung is looking to build 1,400 Experience Shops in both Best Buy Mobile and Best Buy stores across America. Those, who use Google, will be able to find Android powered tablets and smartphones from Samsung as well as Chromebooks at these new retail stores of the Korean company. For more details checkout the press release given below:
“Samsung Electronics celebrated the launch of the Samsung Experience Shop™ today with the grand opening of their newest location in New York’s Union Square Best Buy store. An executive grand opening and experiential consumer event featuring Bruno Mars mark the beginning of a nationwide rollout of the Samsung Experience Shop, which will be installed in more than 1,400 Best Buy and Best Buy Mobile specialty stores across the U.S. by early summer. This innovative retail concept allows customers to explore, purchase, activate and service the broadest portfolio of Samsungmobile products and accessories, including the highly-anticipated Galaxy S® 4 that launches starting April 27.
The Samsung Experience Shop was unveiled by JK Shin, CEO and President of IT and Mobile Business at Samsung, Hubert Joly, CEO of Best Buy, and Tim Baxter, President of Samsung Electronics America, in a ceremony at the Best Buy Union Square store. The executives gave remarks on the new experience and officially opened the space to an audience of associates, executives and media. Guests then toured the Samsung Experience Shop to see the portfolio of Samsung mobile products available in one location and learn how to do more with their devices, including interacting with other Samsung products.
Samsung Fan Appreciation Event with Bruno Mars Thursday, April 25
The first 300 Samsung fans to visit the Best Buy Union Square store at 5:00 pm ET today, April 24th will be able to attend an appreciation event for fans that includes an experiential event featuring models of the Samsung Experience Shop and a performance by Grammy Award-winning artist Bruno Mars. The event is being held to celebrate the opening of Samsung Experience Shops nationwide and the arrival of the Galaxy S® 4. Attendees will be among the first to see and demo the Galaxy S 4 through interactive stations just hours before it goes on sale nationwide.
Galaxy S 4 Hits Stores Starting Saturday, April 27
Samsung Experience Shops are beginning to open just in time for the official launch of the highly-anticipated Samsung Galaxy S 4. This leading-edge smartphone arrives in the U.S. starting Saturday, April 27. On launch day, shoppers can line up atSamsung Experience Shops nationwide to experience the device’s suite of innovations that will change how consumers interact with a smartphone and deliver an experience that enhances everyday activities and is safe for work. The Galaxy S 4 uniquely makes advanced technologies and features easy to use by integrating them into the way individuals use their phones every day.”
Source: 9to5Google
Photo: 9to5Google
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