Samsung Poses Challenge to BlackBerry and Nokia

By: Zain Nabi  |   February 16th, 2013   |   News, O Canada, Smartphones

Samsung dominates the smartphone market along with Apple. Together, these two companies have captured the industry, leaving little or no room for other competitors to excel. The rivalry between Samsung and Apple has made the competitive smartphone market even more interesting, while the icing on the cake is the fact that these two companies continue to take on each other and their competitors every now and then.

 

The recent addition in the smartphone market that has somewhat alerted almost every smartphone manufacturer is BlackBerry’s new smartphone. Having a loyal fan base of its own, the Canadian-based company jumped in the smartphone market in an attempt to revamp its tarnished image, and it somewhat succeeded, at least in gaining limelight and earning early positive reviews.

 

Among BlackBerry’s unique features, one is its enterprise system that suits the needs of corporate sector, but it looks like this feature will no more stay unique as Samsung is reportedly going to come up with its own enterprise system. According to Forbes, research firm Detwiler Fenton has told its clients that Samsung is aggressively pushing into the enterprise segment. According to Detwiler:

 

“Over the last couple of years, Samsung’s enterprise group was chartered with developing an enterprise platform that could take advantage of the Android ecosystem but that also delivered best in class security policies, application management, email, unified communications etc. to compete with BBRY. Samsung must now believe it has enhanced SAFE to effectively take share from BBRY as we understand it has hired well north of 100 sales and sales support staff to serve the enterprise and small business markets. We also understand that the company has established very aggressive 2013 sales objectives for this segment.”

 

There have been some reports indicating that Samsung has been poaching key engineers and managers from BlackBerry to achieve its goal. If successful, Samsung will pose a serious threat to BlackBerry, and Detwiler believes that it will be “a major event risk for BBRY … the reality is Samsung is not going to sit idle and let BBRY upgrade its existing enterprise and small business base to BB10.”

 

Meanwhile, it has also been reported that Samsung might introduce a new feature phone (Rex) that could challenge Nokia’s Asha line. Many analysts are of the view that if Samsung introduces a new feature phone it has the capability of beating Nokia.