Second Screen Industry Has Bright Future

By: Zain Nabi  |   February 12th, 2013   |   Business, Gadgets, Smartphones, Tablets

It happens a lot of times that we use our smartphones or tablets while watching TV. The content being aired on our television screens sometimes prompts us to share our views on it, while sometimes we just use these gadgets for random chat with our connections. Whatever the case is, it is an established fact that many of us do not spend time in from our TV all alone, as we are connected with our friends in one way or the other.

 

The idea that we have some device to complement the on-aired content and use it while watching TV is known as Second Screen. It supports the idea that while watching TV, viewers also stay in touch with their connections through their phones or other gadgets.

 

Second Screen is not a new phenomenon, though the advent of new gadgets have somewhat altered the behaviours exhibited previously. Before we used our smartphones and social networks to convey our thoughts on any particular subject, we already had some conversational currency for our offices and other gatherings. We could share our views on any sitcom aired a day earlier or any political event directly affecting us.

 

The trends have changed now, but the idea is still the same and that is why it has been predicted that the future of the Second Screen Industry is very bright, and it may well be able to generate some revenue. Business Insider advocates that this industry is set to explode, and that too for a number of reasons.

 

First, the number of people using the Second Screen option is increasing significantly while youngsters and people with relatively better annual income utilise this option. Moreover, as said earlier, it is not a new behaviour and the society is already aware of the need for having conversational currency,

 

An important thing noted by Business Insider is that mass acceptance for the Second Screen industry is not essential. It argues that only in the U.S. there are a number of viewers watching TV, and they are a source of huge revenue. Even if a slight portion of them use the Second Screen option, the industry can attract advertisers. Second screen is also seen to be a good opportunity for advertisers to test their talent and skills in the digital world. While they can still rely on TV ads to market their products, they can jump in the digital realm at the same time and experience the new trends.

 

Photo: Stitchkingdom