SimpliVity, the makers of the “data center in a box,” has successfully completed a Series B round of funding that raised a total of $25 million for their disruptive technology. The cash injection was provided by Kleiner Perkins Caufield & Byers (KPCB) along with Accel Partners and Charles River Ventures, who have invested in the company in past rounds. SimpliVity showed up on the radar a month before the virtualization and cloud computing conference VMworld in August and has now managed to get a total funding of $43 million.
SimpliVity is a threat for the existing makers of Data Center hardware because it offers businesses a chance to greatly simplify their IT architecture. The OmniCube is SimpliVity’s main product and acts to jam many different products into one box. This solves a major issue for firms that have servers, network equipment and mainframes from different manufacturers. Using a scalable pool of shared resources the many different pieces of equipment can be thrown out and only one box can stream line the structure of a data center.
SimpliVity’s slice of the market is growing quickly because of the massive changes taking place in the industry. Many firms that used to mange and own their own data centers are switching over to the cloud. That means they are entrusting companies like Amazon to handle all the work for them as they save on space and data center staff and management. Just like SimplVity, companies such as Nutanix, IBM PureSystems , EMC and NetApp Flexpod all look to serve the same market by creating a solution that is a mix of the old model and the new open cloud model.
CEO of SimpliVity, Dorom Kempel, explains that services like Amazon Web Services (AWS) are open and integrated, allowing AWS to easily scale out to many servers. SimpliVity offers the same benefits and topology except that a business can setup everything on site, in a small space and get the same benefits while controlling all the factors directly. Even though the competition is tight in the sector, Kempel points at several integrated technologies that the company owns that will differentiate its product and help the start up conquer the market.
Source: TechCrunch
Photo: SimpliVity
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