Phonitive is a France based startup that has created an interesting product which goes by the name of Touchalize. The startup has designed this product specifically for marketing purposes, as the touchscreen-focused Touchalize makes videos more interesting and interactive for users in different ways.
The product enables users to manipulate videos. For instance if a person is watching a new car ad, and he or she wants to see how that vehicle would look in a particular shade or colour in which they want to purchase it, the user need only make a few taps on the screen and Touchalize will allow him or her to change the colour of the car without changing any other thing in the video.
One more tap on the screen could give users details of car’s specs and aside from this, end users will also be able to reserve a test drive of a new car at a local dealership with the help of Touchalize. Moreover, those, who would like to feature in the video, can also add their face directly into an ad by pasting it over a character’s face.
Due to these fine features, Phonitive is promoting Touchalize as a marketing gadget for various industries that will prove viral for the users because once a person adds himself in the video he or she would like share it with their friends. Furthermore, analytics are accessible, tracking of end users’ behaviour, geography, how users intermingle with videos, choices they make and the objects they touch.
On top of that Touchalize was one of the finalist in the LeWeb Startup competition.
Source: TNW
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