So far we have come across several reports related to the wearable computer like device from Apple, according to which the wristwatch like product will not only display messages and other information like a cell phone, but users will also be able to receive and make calls. In addition to this, it was also reported that Apple’s smartwatch would also be able to play and store music in its library. However, none of these reports have received any kind of acknowledgment from the Cupertino-based company therefore many people doubt that such a watch does exist. Still others believe that such device will not be able to replace cell phones. Nick Hayek, the CEO of famous Swiss watch making company Swatch, is one of these people and he does not believe that a smart watch like device from Apple can become the “next revolution.”
The CEO of Swatch has shared this view during a press meeting in Grenchen, Switzerland on Wednesday, March 6 that was held to announce the annual earnings report of the company. According to Hayek it is difficult to deliver compelling content on a display that is as small as a wristwatch screen. Hayek has explored this when his company was readying Paparazzi line of wristwatches in association with Microsoft.
The chief of the largest Swiss watchmaking company said that, “Personally, I don’t believe it’s the next revolution. Replacing an iPhone with an interactive terminal on your wrist is difficult. You can’t have an immense display.”
Besides this Hayek has another reason for not thinking Apple’s smartwatch as the “next revolution,” because he believes that people buy watches to use them as a piece of jewellery so they often change them whenever they want a new one. In addition to this Hayek also claimed that his company had talks with he California-based tech giant over the years related to “materials for products and so-called energy harvesting technology that would generate energy from physical movement.”
However, this was not the first time that someone did not believe that Apple can produce a specific product because when the company had not launched iPhone, similar sort of comments came from the CEO of Palm, Ed Colligan. He said, “We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.”
But later Apple released the iPhone and humbled it critics.
Source: 9to5Mac
Photo: 9to5Mac
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