Tim Cook says Apple Still Have Several “Game-Changers” and “Incredible Plans”


By: Ali Raza  |   May 29th, 2013   |   Apple, Business, iOS, News, Smartphones, Tablets

When Apple’s CEO Tim Cook hit the stage at the All Things D conference in California on Wednesday, May 29th, the hosts Kara Swisher and Walt Mossberg went for the hard hitting questions immediately. Mossberg asked Cook whether the Cupertino-based company could be ‘losing its cool,’ in response to this question the chief executive officer of Apple said that “We’re a product company,” and survey reports have proved that people really adored the iPad and iPhone rather than their rival’s products. He also said that “We have a much smaller market share, at least we think so because other people don’t report them like we do.”

 

“We’ve always had competent rivals. In the long arc of time, people change their mind on companies, but we’ve always suited up and fought. I don’t see that different today than I did…15 years ago. Apple as always had competition to focus on. But our North Star always comes back to making the best products. I think we’re doing that,” said Cook.

 

Then, Kara Swisher asked Cook about the price of Apple’s stock that has taken a major nose dive. Agreeing with Swisher, Cook said that surely his company’s stock price has dropped down frustratingly but according to him it was not unusual, as back in late 90’s and early 2000’s their share price had went through a similar situation. Cook said, “If we make great products that enrich people’s lives, then the other things will happen.”

 

Mossberg then once again tried to grill Cook when he asked him whether or not the California-based company is still that corporation that could offer game changing devices. Cook countered this question by saying that “Yes, we’re still that company. We have some incredible plans that we’ve been working on for a while. We have some incredible ideas. The same culture, and largely the same people that delivered the iPhone and iPad, are still there. The culture is all still there, and many of the people are there. I think we have several more game-changers in us.”

 

“We’re still playing through the TV with Apple TV. Let me give you a little update here. For several years, we were selling a few hundred thousand. We’ve now sold over 13 million — about half of those in the last year. That business has found many, many more customers that love the Apple TV experience.”

 

However, when the host tried to find out whether Apple is going to develop a standalone television, Cook did not give a hint and just said that it’s still a area of great “interest” with a “grand vision.”

 

Source: TNW, iPhoneinCanada

Photo: MacRumours

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