Tim Cook Says He is Quite Thrilled About the New Line-up of Apple Products


By: Ali Raza  |   April 25th, 2013   |   Apple, Business, iOS, News, Smartphones

Apple announced its earnings for the second quarter of 2013 on Tuesday, April 23rd and surpassed expectations of several analysts by declaring revenue of $43.6 billion for the period. However, apart from the financial statistics of the company the press release from Apple also included a significant statement from CEO Tim Cook, who has stated within it that their team is working very hard on new products and he was quite thrilled about the new line-up. Although, Cook’s statement was not much different from his previous proclamation, which he made at the last shareholders meeting of Apple, this time he has also mentioned a timeline when these new products of Apple will be made available. Here are the exact words from Cook’s statement: “Our teams are hard at work on some amazing new hardware, software and service that we can’t wait to introduce this fall and throughout 2014. We continue to be very confident in our future product plans.”

 

Earlier rumours have indicated that Apple may launch the iPhone 5S during this summer, but later some reports claimed that the California-based tech giant has delayed the launch of the smartphone due to some production line issues. Aside from this, Apple competitors such Samsung, HTC and Sony have already announced their flagship smartphones and all of them boast a 5-inch display therefore it has forced analysts think the iOS device maker will follow the footsteps of its rivals in this regard. In fact, Ben A. Reitzes of Barclays Capital, Inc. has even directly asked Cook what he thinks about “5-inch phone market?”

 

In reply to his question, Cook said that it’s “a good question. My view continues to be that iPhone 5 has the absolute best supply in the industry. And we always thrive to create the very best display for our customers. And some customers value large screen size, others value also other factors such as resolution, color quality, white balance, brightness, reflectivity, screen longevity, power consumption, portability, compatibility, apps and many things.

 

Our competitors had made some significant trade-offs in many of these areas in order to ship a larger display, we would not ship a larger display iPhone while these trade-offs exist.” In plain words, Apple is not going to develop a big screen for iPhone just because their rivals are doing so, according to Cook.

 

On the other hand addressing the worry investors of Apple, Cool said that, “the decline in Apple stock price over the last couple of quarters has been very frustrating to all of us. But Apple remains very strong and we will continue to do what we do best. We can’t control items such as exchange rates and world economies and even certain cost pressures, but the most important objective for Apple will always be creating innovative products and that is directly within our control.

 

We will continue to focus on the long-term and we remain very optimistic about our future. We are participating in large and growing markets. We see great opportunities in front of us, particularly given the long-term prospects of the smartphone and tablet market, the strength of our incredible ecosystem which we’re planned to continued to augment with new services, our plans for expanded distribution and the potential of exciting new product categories.”

 

It is because of these convincing views of Cook that both investors and customers still have faith in Apple in spite of the fact that its share price dropped to below $400.

 

Source: iPhoneinCanada

Photo: Kumulos

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