Twitter Releases TV Book Detailing Viewer Behaviour

By: Umair Yousuf  |   January 11th, 2013   |   Business, News, Social Media

Social media network, Twitter, recently released a 20-page booklet targeted at advertisers breaking down data on how viewers are using the social media platform together with other media. The Twitter TV Book contains huge amounts of data gathered by Twitter as well as providing full analysis of the trends.

 

The book is a huge development for advertisers who can now monitor viewer behaviour during Prime Time television shows, allowing them to better place their advertising to reach a much wider as well as targeted audience.

 

Providing data on Twitter use by the United Kingdom’s 10 million users during their favourite shows, the report delivers great insights for advertisers. According to the report 60% of users in the UK actively tweet when watching television, with 40% using the platform to share their thoughts on the show.

 

The data is further broken down by age, gender and form factor to provide advertisers with insight on when to optimally place their ads for reaching their target audience. Through the data advertisers can pair both their television advertising as well as Twitter hashtag campaigns helping to generate interest in the advertisement and turning that interest into purchase intent.

 

Traditional television metrics cannot provide the data that Twitter can, and this data provided by Twitter’s booklet will help advertisers in reaching out to their audience on multiple media platforms.

 

Social media has completely changed the way companies and their customers interact with each other with advertisers turning more to social media metrics.

 

Marketing companies are realising the potential of Twitter as a way to deliver their message to more customers and the data provided will further help them tailor their advertising to reach a more precise and targeted audience.

 

Source: The Verge

 

Photo: Digital Trends