Vancouver-based startup Mealime charges users $15 a month and gives cooks a weekly meal plan that includes healthy recipes for two. The Mealime app is meant to be used by young professionals and was created by Jeffrey Bunn and Maria Golikova after Bunn struggled in the kitchen to produce healthy and tasty meals.
The co-founder talked to TechVibes and said, “The business was borne of a problem, as most businesses are, and it was my problem. Right now, it’s all about ‘I don’t want to get takeout all the time’. For young professionals, takeouts and lunches are expensive. It can be really difficult if you weren’t raised in a cooking household. I used to wander the grocery aisle with glazed eyes and hoping I could find a recipe that didn’t take an hour to make, and you throw out a third of it because it goes bad.”
He added that, “The idea is 30 minutes or less to make that night’s dinner and tomorrow’s brown bag lunch. Looking at myself, there’s definitely ways to learn how to cook, your way around the kitchen…I just didn’t want to do it! The space online is crowded already, but mostly towards families. They’re all targeted towards the mother cooking for a family of four; there’s really no space that’s being occupied going after people like [young professionals].”
The idea behind Mealime has gained some traction as the app currently has five thousand users since its launch in January of 2013. The growing numbers show that users have accepted the idea and they are even demanding specific types of recipes including vegetarian-friendly meal plans.
Bunn talks a little about upcoming features and states that, “Right now, we’re doing a lot of development in the back-end. In two months, we’ll be doing a really big push to convert our trial users into paying customers. That’ll be the project for the next while, and after that, we’d like to start developing vegetarian meal plans.”
He believes that even though there are free recipes available online they do not cater tot he needs of his users. He says, “There’s a huge group of people who are underrepresented in cookbooks – searching for recipes online is not catered to us. I understand why the family is being catered to, but there’s a lot of [young professionals] who have no problem paying for a service that saves us time and saves us money. I think time is more valuable than money, to a point. So I think it’s a huge opportunity that’s underrepresented. There’s several large competitors making good money in the family space which is priced similarly with an almost identical product. It’s a big opportunity, and we’re at the forefront of it.”
Source: TechVibes
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