The Waterloo-based Rebellion Media has announced that it has acquired the popular online shopping club, HomSav, for an undisclosed amount of money. The Toronto-based HomeSav offers home decor and lifestyle products that are quite popular in the country. With this acquisition, Rebellion Media has not only just increased its e-commerce offerings, in fact it has added a new and significant dimension to its lifestyle portfolio. Although, Rebellion Media appeared on the scene just an year ago, its rapid growth has enabled it to acquire HomeSav that is operating since 2010 and currently has more than 280,000 members, of which a majority are female customers.
This was not the first acquisition that Rebellion Media has made during its one year of operation. The company is growing so swiftly that in the last 13 months it has been able to acquire thirteen different companies, which includes Jingu, Sortable, Incentivibe, Crucial Interactive and others. On this occasion, Rebellion Media has issued a press release, which describes the details of the acquisition as:
“Rebellion Media has expanded its e-commerce offerings to home furnishings with the recent acquisition of HomeSav.com.
HomeSav is changing the $136-billion North American home furnishings market by curating discounted products for subscribed members. The merchandising team at HomeSav selects products perfectly suited to HomeSav members, and creates exciting opportunities for first-come, first-served purchases at steep discounts.
HomeSav adds an important new dimension to Rebellion Media’s lifestyle portfolio catering primarily to women. Properties already in the portfolio include beauty and craft e-stores, the Mobile Mom family of apps, and popular lifestyle blog sites.
“Rebellion is a digital media company aimed at better connecting people to the products, services and information they want,” said Rebellion Media CEO Ted Hastings. “HomeSav fits well into the Rebellion network, expanding our e-commerce and lifestyle-oriented offerings while providing HomeSav with digital tools and expertise to continue its growth.”
Since launching in 2011, HomeSav has experienced monthly revenue growth of 15 percent. With an established member base of 280,000 savvy shoppers, the company has signed up 800-plus manufacturers, artisans and brand partners. HomeSav has also forged distribution partnerships with media companies including Style at Home and Post Media.
“Partnering with Rebellion allows us to layer our home furnishings marketplace on the Rebellion network, which gives us access to more customers and more data,” said Allan Fisch, co-founder of HomeSav.com. “As a result, our merchandisers can be more precise with their product offerings while we can expand the number of partnering manufacturers to meet the ever-growing demand from our members.””
Source: TechVibes, RebillionMedia
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