According to two sources with knowledge on the matter, Apple Inc. will be announcing their most anticipated device ever; the iPhone 5 on September 12 of this year. The fall date is in line with some of the company’s previous product launches, allowing the holiday season to drive sales numbers.
The revamped device is expected to feature a larger screen and slimmer body, while also boasting NFC and LTE capability. The device is so in demand in fact, it has been widely considered as the reason Apple failed to meet analysts’ expectations for the Q2 of 2012. This was due to the fact that sales declined as people waited for the latest version of the Smartphone.
According to the Financial Post, Apple’s giveaway was their quarterly financial statements. The increased prepayment the company is making for components (totalling $1.15 billion) indicate dealings with Chinese suppliers as the phone enters production according to Well Fargo Securities’ analyst Maynard Um.
Former Apple CEO Steve Jobs is said to have worked intimately with this device prior to his passing last year, potentially making it the last link between him and his influence on Apple’s products.
Apple, as is their modus operandi has declined commenting on the matter, choosing instead to let sites like ours add momentum to their hype circus. The strategy builds anticipation unlike anything we have ever seen in the product world.
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