When Yahoo started acquiring new companies one after the other, many thought that soon the shopping spree was going to come to an end, but now it seems that the multinational corporation is not in the mood to abandon this program yet, as it looks hungry to gather more talent and technology. Yahoo has now got hold of e-commerce app developing startup Lexity, which was founded by Amit Kumar. The startup revealed on this occasion that all of its services will continue to run in the fashion, as their pricing model will remain the same, but ultimately it will b renamed to Yahoo.
Unlike other tech firms, Lexity is not just another company that Yahoo has acquired for talent, as previously when it was known as Vurve, the startup managed to secure $5.7 million in order to assist merchants build application for customer retention, monetization and acquisition. Moreover, currently Lexity Live app is being used in various merchant stores in order to analyze and provide insights, so user can enhance their sales and other metrics. The startup has shed light on its acquisition in detail on its blog. To learn more about the deal see the official post below:
“We’re thrilled to announce that we are joining Yahoo!. All Lexity products, services and initiatives will transition seamlessly and get even better, faster and stronger.
Four years ago (to the day!) we founded Lexity with the goal of helping small businesses succeed. Since then, we’ve built an amazing set of simple, affordable and effective apps―some our own, some by our developer partners―and made them available for all merchants, including those hosted by our ecommerce platforms partners. Today, we serve tens of thousands of customers across 114 countries. And, we’ve been humbled by the overwhelming positive response.
Today, we are excited to join forces with Yahoo! and to continue building on our vision. Together, we are committed to doing whatever it takes to help make small businesses even more successful.
All Lexity apps, including our flagship app Lexity Live, will continue to run seamlessly, and we are putting more resources towards making them even better. We will continue to support merchants on any ecommerce platform―BigCommerce, Magento, Shopify, you name it. We will also continue to support and enhance Commerce Central, our write-once, run-anywhere platform for developers.
Lastly, we would like to give a huge thanks to our board members: Santo Politi from Spark Capital and Jon Callaghan from True Ventures, as well as our angel investors and advisors. Thank you for believing in us!
Keep up with our big move on Facebook and Twitter. Have a question? Check out the FAQ. And do stay tuned; lots of new products and features are just around the corner!
Amit and the Lexiteers.”
Source: TechCrunch, LexityBlog
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