Yahoo Eyes Long-Term Growth as it Posts First-Quarter Revenue

By: Zain Nabi  |   April 18th, 2013   |   News

Reality, however cruel, stands as it is. Yahoo is struggling to compete in the market and striving hard to regain its lost glory in presence of competitors like Google and Facebook. The first-quarter stats of Yahoo fell below the targets as the company maintained that it was eyeing long-term growth and apparently seemed contented with the current progress.

 

Yahoo is experiencing a decline in traffic along with dealing with low advertisement revenue. The company, however, claims to have put in place several measures that are going to be very fruitful later in the year. Reuters quoted Yahoo Chief Executive Marissa Mayer as saying:

 

“We are committed to growing our core business. First in line with the industry and ultimately surpassing it.”

 

Mayer also expressed satisfaction over the results of the first quarter and said:

 

“I’m pleased with Yahoo!’s performance in the first quarter. We saw continued stability in our business, strengthened our team, and started the year with fast execution against our products and partnerships. We are moving quickly to roll out beautifully designed, more intuitive experiences for our users. I’m confident that the improvements we’re making to our products will set up the Company for long-term growth.”

 

Like many other companies in the tech world, Yahoo, too, is looking to attract smartphone users who make a very large consumer base enough to generate millions of dollars. Yahoo has reportedly observed an increase in smartphone customers using its services and hopes to keep this trend going.

 

Yahoo also presented its business highlights which are: Launching new, fast and personalized Yahoo.com experience, with a customizable news feed, infinite scroll, and intuitive interface optimized for mobile devices, tablets and the Web; improving the Mail experience, announcing a partnership with Dropbox to make it easier for users to share and store larger files as attachments; acquiring Snip.it, Alike, and Jybe, further accelerating the Company’s efforts to build world-class technology and engineering teams in mobile and personalization; acquiring Summly a company that helps simplify the way we get information — making it faster, easier to read and more concise; hiring exceptional talent from all over the world; announcing a global, non-exclusive agreement with Google to display ads on various Yahoo Properties and certain co-branded sites using Google’s AdSense for Content and AdMob; and launching the second season of its acclaimed series, Burning Love.