Yahoo has decided to change course as the multinational corporation announced a new strategy that will allow it to focus on its core products such as the Weather and Mail apps the company released on Thursday, April 18th. In addition to this the new strategy will also prepare Yahoo for the mobile age. Therefore Yahoo will close Yahoo! Mail, a few older editions of Yahoo! Mail, Yahoo Kids, Deal, Upcoming, SMS Alerts and Messenger. Generally users do not have the attention span to run so many apps so Yahoo has decided to stick with a few rather than run a dozen at the same time.
For further details checkout the official post of Yahoo by EVP, Platforms, Jay Rossiter below:
“Like we announced last month, we want to bring you experiences that inspire and entertain you every day. That means taking a hard look at all of our products to make sure they are still central to your daily habits. As part of that ongoing effort, today we are shutting down a few more products. We realize that change is hard, but by making tough decisions like these we can focus our energy on building beautiful products for you like the two we introduced this week – Yahoo! Mail for iPad and Android tablets and Yahoo! Weather for iPhone.
The changes below will begin rolling out soon.
Upcoming
As of April 30, 2013, Upcoming will be going away. If you have uploaded events to the site, please click here to learn how to download your information. Additionally, effective on April 30, 2013, we will no longer support the Upcoming API.
Yahoo! Deals
As of April 30, 2013, Yahoo! Deals will be going away. You can find out more details about this, including instructions on how to save your coupons prior to the Yahoo! Deals shutdown here.
Yahoo! SMS Alerts
As of April 30, 2013, Yahoo! SMS Alerts will be going away. If you’ve been receiving SMS alerts, we encourage you to stay-up-date on all the latest with our mobile apps including Yahoo! News, Yahoo! Weather, Yahoo! Sports, or Yahoo! Finance. If you’ve been receiving horoscope alerts, you can check your horoscope on yahoo.com. Alternatively, you can go to alerts.yahoo.com and select to receive your alerts via email or Yahoo! Messenger.
Yahoo! Kids
As of April 30, 2013, Yahoo! Kids (formerly known as Yahooligans) will be going away. Our youngest users still have plenty of opportunities to engage with Yahoo! content and products. For example, users who are under 13 can register for a Yahoo! ID through our Family Accounts program, connect with family and friends through Yahoo! Mail and Messenger, and check out upcoming family friendly films on Yahoo! Movies.
Yahoo! Mail and Messenger feature phone (J2ME) apps
As of April 30, 2013, the Yahoo! Mail and Messenger apps for feature phones (J2ME) will be going away. We continue to support Yahoo! Mail and Messenger via mobile web for our users with feature phones. We also offer Yahoo! Mail apps for iOS, Android and Windows 8; and Yahoo! Messenger apps for Android and iOS.
Older versions of Yahoo! Mail
Beginning the week of June 3, 2013, older versions of Yahoo! Mail (including Yahoo! Mail Classic) will no longer be available. Those of you using these older versions of Yahoo! Mail can switch to the new Yahoo! Mail, which is fast and easier-to-use. If you’re on dial-up or an older browser, we’ll move you to an HTML only / basic version of the new Yahoo! Mail. We’ll be reaching out to each of you via email to give you more information about this and what to expect.”
Source: TechCrunch, YCorpBlog
Chinese Website Giving Out Free Apps and Games to iPad and iPhone Users in China
Twitter Releases Brand New Music App for Web and iOS Platform
Lunches So Good Kids Can’t Ignore Them
Invigorating Ginger Smoothie
The U.K.’s Youngest Parents Ever
The new hair Jennifer Lawrence