Research In Motion (RIM) was once known as the smartphone of choice for businesses and governments around the world because of its security and effective typing. It seems that even this image may be eroding along with the rest of the company. In a move that may be seen as another nail in the BlackBerry coffin, ex-Google executive and newly hired Yahoo CEO, Marissa Mayer, has banned the use of BlackBerry devices at Yahoo.
According to Business Insider, Mayer made the announcement as part of a new program called the “Yahoo Smart Phones, Smart Fun”. The new initiative states that “Yahoo is moving off of blackberries [sic] as our corporate phones and on to smartphones in 22 countries.” The worst part about the statement is that it seems Yahoo and Mayer do not consider RIM’s BlackBerry devices as smartphones.
TechVibes has stated that Yahoo will now be giving their employees new phones as replacements. Thes phones will include the new blockbuster from Apple, the iPhone 5 along with the Android powered Samsung Galaxy S III and the Nokia Lumia 920 that is run using Windows Mobile.
The changing landscape of smartphones has been a boom and bust for many companies. Apple has broken every record in the book and dominates the industry as evidenced by the incredible line ups for yesterdays first day of sales. The California based firms latest iPhone5 is testament to the firms continuing success in the sector. On the other hand, the once dominant RIM has fallen from favor and it seems there is more bad news every day. The maker of the BlackBerry is expected to release the new BB10 Operating System soon and the Canadian firm has its hopes pinned on the new devices and OS to resurrect their fortunes. However, with the current bad press the firm is receiving, it seems like an uphill battle for the firm to return back to its glory days.
Source: TechVibe
Photo: BusinessInsider
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