Microsoft is the world’s largest software maker but the creator of the Windows operating system has been struggling lately to get a foothold in the quickly changing technology landscape. With competitors like Apple and Google carving out their own markets, Microsoft has been left chasing these companies. The technology giants most recent attempt at becoming relevant included the launch of Windows 8 and the Surface tablet. The New York Times reports that the latest version of Microsoft’s flag ship product, Windows 8, is off to a “shaky” and “tepid” start.
The Times spoke with a number of different PC manufacturers to get an idea of exactly how sales are going. According to the report, the world’s fourth largest PC manufacturer, Acer, is not selling that many Windows 8 machines. Emmanuel Fromont, president of the America’s division of Acer says, “It’s a slow start, there’s no question.” Asus CFO David Chang mirrored his competitor’s opinion and said, “Demand for Windows 8 is not that good right now.” An analyst for NPD, Stephen Baker, also added that, “I think everybody would have hoped for a better start.”
The reasons behind why there is a slow uptake for Windows 8 are twofold. First, the new OS has a whole new look and feel which means that users will need to re-learn using it. Some may not want to switch from their familiar setup for something that could be very time consuming. The second reason behind low sales numbers for Windows 8 can be attributed to tablets. It is being argued that iPads are delaying the purchase of a new PC as consumers find they do not need to upgrade right away.
Source: Business Insider
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