After a long number of years and plenty of analysis, New York Times Co. , who own and operate the iconic news brand and paper have elected to no longer have a BlackBerry App. The decision is based on usage of the app, which has decreased significantly on the BlackBerry platform.
The news comes following what has been a bad run for the Waterloo mobile device company. Following less than stellar Q2 results and a stock price that are reflective of a company that is struggling with sales totals as well as cash flow, this news does little to aid the company’s business.
In a sense, this news represents how truly far BlackBerry has fallen. Once considered synonymous with business professionals, the company is now an almost forgotten player in the Smartphone industry.
Although the New York Times has not ruled out developing a new version of their app for BB10, there is no telling whether demand will justify it. The company will have to see how popular the platform becomes and base their decision on those sales totals.
The new software platform, due out in early 2013 represents RIM’s final stab at achieving significant market share and winning back customers from excellent iOS and Android devices and platforms. It is critical for RIM to have an extensive app library in order to thrive against the current competition who both offers 500,000 plus apps each.
Those who already have the application will notice that it still opens as it always has. The only difference is that new stories and updates will not feed into the app to update accordingly. Fans of the publication who use BlackBerry devices will be able to access the newspapers web site from their mobile device.
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